GTW FinanceWomen's Financial Confidence
Steady & Secure™
From financial knowledge to confident action.
Steady & Secure™ is GTW Finance’s flagship financial confidence and financial wellbeing programme for women.
Through interactive learning, practical activities and opportunities for real-life application, Steady & Secure™ helps women move beyond understanding financial concepts towards making informed decisions and taking confident action.
Designed for employers, women’s networks, enterprise programmes and community initiatives.
The Opportunity
Knowing what to do with money is one thing. Feeling confident enough to act is another.
Women make important financial decisions across every stage of life, from managing everyday commitments and navigating career changes to building businesses and planning for the future.
Financial information provides an essential foundation. But understanding financial concepts does not always translate into the confidence to apply them.
Steady & Secure™ is designed to bridge that gap through practical learning, reflection, application and appropriate follow-through.
What Participants Develop
Financial confidence that extends beyond the learning session.
The programme supports women to:
- Approach financial decisions with greater confidence.
- Apply financial knowledge to their own circumstances.
- Clarify priorities and consider financial options.
- Navigate financial transitions and changing circumstances.
- Identify realistic actions and develop the confidence to follow through.
The focus is not simply on what participants know, but how they begin putting that knowledge into practice.
Who the Programme Supports
One programme. Three contexts.
Working Women
Support women’s financial confidence and financial wellbeing through workplace and employee development initiatives. Relevant areas include everyday financial decisions, employee benefits, financial transitions and future planning.
For employers, HR teams, women’s employee networks and wellbeing leaders.
Women Founders
Strengthen women’s confidence in financial decisions associated with entrepreneurship, including personal financial stability, variable income, paying themselves and decisions connecting business and personal finances.
For enterprise networks, accelerators, incubators and women-founder development programmes.
Women in Community Settings
Support women to develop practical financial confidence, navigate financial pressures, make informed decisions and identify appropriate financial actions and support.
For women’s organisations, funded community programmes, Local Development Companies and financial inclusion initiatives.
Ways to Engage
Flexible delivery. A consistent focus on confident action.
Delivery can be tailored to organisational needs, with in-person, virtual and hybrid options available.
01 — Focused Workshop or Experience
A targeted, interactive financial confidence session for a women’s network, workplace initiative, event or enterprise programme.
Designed around the audience, available time and intended outcomes.
02 — Steady & Secure™ Core Programme
A structured programme typically delivered through four interactive, two-hour sessions for approximately 15–20 women.
Combines practical learning, real-life financial decision scenarios, guided reflection and opportunities to identify and apply relevant actions. Participants receive access to GTW Finance's proprietary participant workbooks, practical toolkits and learning resources, designed to reinforce learning, encourage real-life application and support confident financial decision-making. Includes appropriate programme evaluation and partner insight.
03 — Extended Support and Partnerships
For organisations seeking continued support, Steady & Secure™ can incorporate optional 90-day follow-up, participant check-ins, further cohorts, additional outcome measurement or a wider partnership arrangement.
Extended delivery is optional, not a requirement for commissioning the core programme.
For Organisational Partners
Practical support for the women you employ, develop or serve.
Steady & Secure™ can help organisations:
- Address relevant women’s financial confidence and financial wellbeing needs.
- Complement employee wellbeing, women’s leadership, enterprise or community initiatives.
- Provide practical learning that encourages application beyond the session.
- Understand participant confidence, learning and progress through appropriate evaluation.
- Deliver a focused initiative or develop a broader programme based on organisational priorities.
The GTW Finance Approach
Evidence-informed. Action-focused.
Designed for real life.
Steady & Secure™ draws on the proprietary GTW Financial Confidence Method™, combining financial education, behavioural insights, adult learning and practical application.
Developed by GTW Finance, founded by Lilian Anegbe, PhD, Certified Financial Education Consultant and Certified Financial Coach.
GTW Finance incorporates appropriate baseline and post-programme evaluation, with follow-up measurement where included in the scope.
Partners receive meaningful insight into participant learning, confidence and reported progress.
Work With Us
Bring Steady & Secure™ to the women you support.
Whether you’re planning an employee wellbeing initiative, developing a women’s enterprise programme or exploring a funded financial confidence initiative, we’d welcome the opportunity to understand your priorities.